Amazon Launches “Bazaar” Budget E-Commerce Service in 14 New Countries

Amazon has rolled out its low-cost e-commerce service, now branded Amazon Bazaar, across 14 new international markets including Hong Kong, the Philippines and Taiwan. The platform focuses on ultra-affordable items — most are priced under US$10, with some deals starting at just US$2 — covering categories like home goods, accessories and fashion.

The move comes as Amazon intensifies the fight against fast-growing discount rivals such as Shein and Temu, who have shaken up global online retail with rock-bottom pricing and direct-to-consumer models. The expansion signals Amazon’s broader strategy to capture price-sensitive shoppers in Asia-Pacific and other regions where trading down-market is gaining momentum.

Analysis / Impact:
Amazon Bazaar positions Amazon to tap into a key growth segment: cost-conscious consumers who prioritise value over premium brands. By leveraging its global logistics network and scale, Amazon could gain an edge in delivering low-price items efficiently — a combination Temu and Shein rely on.

However, the margin for such low-cost offerings is razor-thin. Amazon will need to maintain tight operational efficiency to avoid profit erosion. Additionally, the service may pressure existing Amazon sellers to lower prices or face increased competition from Amazon’s own low-cost line-up.

In broader e-commerce terms, this expansion signals how even major platforms are being forced to innovate and compete down-market. The battle for affordability is growing fierce, especially in regions with rising living-cost pressures and where consumers expect global-scale availability of budget goods.