Apple cuts jobs across its sales organisation in rare restructuring

Cupertino, Nov. 24, 2025 — Apple has carried out a rare round of job cuts within its global sales organisation, eliminating several dozen positions across teams that handle business, education and government clients. The restructuring marks one of the few workforce reductions at the company in recent years, as Apple typically avoids broad layoffs.

According to people familiar with the matter, the cuts affected account managers and staff who oversee briefing centres used to host major corporate and institutional clients. Some employees with long tenures — including workers who have spent decades at the company — were also impacted. The move has caused surprise within the division, especially given Apple’s continued hiring in other areas of the business.

Apple has described the changes as part of an operational streamlining effort aimed at reducing overlap and improving efficiency within its enterprise-facing units. The company has encouraged affected employees to apply for alternative roles internally and given a deadline in January to secure new positions before severance options are considered.

Industry analysts say the restructuring may reflect a broader shift in Apple’s sales strategy, with the company potentially leaning more on third-party resellers as it expands into new markets and adjusts to evolving demand patterns.

Despite the cuts, Apple maintains that it remains committed to its enterprise and government clients and will continue investing in strategic growth areas across its product ecosystem.