Gemini Launches Australian Arm as Crypto Adoption Grows

Crypto exchange Gemini is expanding its global footprint with the launch of a localized operation in Australia, responding to surging demand and rising adoption of digital currencies in the region. The new entity, Gemini Intergalactic Australia, has registered with Australia’s financial authority (AUSTRAC) as a digital currency provider, enabling services tailored specifically for Australian users.

Saad Ahmed, Gemini’s head of its Asia-Pacific division, said the move follows strong institutional and retail interest in Australia. With a crypto adoption rate of around 31%, up from 28% the previous year, local demand has clearly shifted. Previously, Australian users were served through Gemini’s global arm, but with a ground team in place, the company aims to streamline services, improve regulatory compliance, and deliver faster support.

Gemini went public in the U.S. only recently after a $425 million initial public offering, and this expansion forms part of a broader strategy to build localised platforms in key markets. The firm intends to leverage this Australian launch to attract institutional customers, scale operations, and cement trust in regulatory frameworks in the region.