Google Strikes Deal With NBCUniversal to Prevent YouTube Content Blackout

Google has reached an agreement with NBCUniversal to avert a blackout of its content on YouTube, resolving a dispute that threatened to disrupt streaming access for users.

The deal ensures NBCUniversal’s shows, clips, and related content will remain available on YouTube platforms. While terms were not fully disclosed, sources say the agreement involves new licensing terms and collaboration on content monetization.

YouTube and NBCUniversal had been negotiating over revenue shares and rights arrangements, with the risk of blackout looming if talks collapsed. The settlement removes uncertainty for creators and audiences who rely on YouTube as a distribution channel.

Observers see the move as significant, reflecting the balancing act between platforms and content owners amid shifting media consumption models. As streaming continues to dominate, deals like this may become more routine to avoid access disruption and preserve viewer loyalty.