Lenovo Eyes Partnerships With Multiple AI Models to Power Global Devices
GeokHub
DAVOS / SHANGHAI | Jan 23 (GeokHub) Lenovo is positioning itself as a global artificial intelligence platform company by seeking partnerships with multiple large language model developers worldwide, rather than relying on a single AI provider, its chief financial officer said on Thursday.
The world’s largest personal computer maker plans to embed AI capabilities across its entire product ecosystem — spanning PCs, smartphones, wearables and servers — as it accelerates its push into AI-driven consumer and enterprise technology.
“Orchestrator” Strategy Over Proprietary AI
Earlier this month, Lenovo unveiled Qira, a built-in cross-device intelligence system designed to work with multiple external AI models. Company executives said the approach allows Lenovo to adapt to different regulatory environments and regional market needs.
Unlike rivals such as Apple, which currently partners with a limited number of AI providers, Lenovo intends to collaborate with a broad range of developers across regions. Potential partners include Humain in Saudi Arabia, Mistral AI in Europe, Alibaba and DeepSeek in China.
“We’re taking an orchestrator approach,” Chief Financial Officer Winston Cheng said on the sidelines of the World Economic Forum in Davos. “We’re not building our own large language model. Instead, we’re partnering globally because regulations differ significantly from country to country.”
Unique Position Across PC and Mobile Markets
Cheng said Lenovo’s strategy is underpinned by its rare position in both personal computing and mobile devices within open ecosystems.
“We are the only company besides Apple with meaningful market share across both PCs and mobile devices, operating within Android and Windows,” he said.
Lenovo joined the Davos forum as technology leaders debate how AI integration, regulation and infrastructure investment will reshape global markets over the coming decade.
Rising Costs and AI Market Concerns
Addressing industry-wide challenges, Cheng acknowledged that rising memory chip prices are increasing production costs for consumer electronics manufacturers. He said Lenovo plans to pass some of those higher costs on to customers.
He also cautioned that parts of the AI sector may be overvalued, pointing to what he described as an emerging bubble in both private and public equity markets.
“The market needs to look closely not just at capital expenditure, but also at long-term operating costs,” Cheng said.
Nvidia Partnership and Global Expansion
In January, Lenovo announced a partnership with Nvidia aimed at helping AI cloud providers deploy data centres more rapidly using liquid-cooled hybrid AI infrastructure.
The two companies plan to focus on global deployment while manufacturing locally, with potential launches in Asia and the Middle East under consideration.
