Meesho Taps AI and New Business Lines Ahead of IPO Push
GeokHub
Contributing Writer
BENGALURU — Dec 1 GeokHub) Meesho, the SoftBank-backed Indian e-commerce marketplace, is turning up the heat on artificial intelligence and new service lines as it gears up for a public listing. The strategy aims to expand reach — especially in smaller towns and among first-time online shoppers — and move the company closer to profitability.
As it prepares to list publicly, Meesho is injecting resources into chat- and voice-based AI tools to simplify shopping, especially for users unfamiliar with digital retail or operating in regional languages. At the same time, it’s scaling up its logistics arm, bolstering marketing efforts, and exploring extensions beyond core retail — including financial services like buy-now-pay-later, seller credit, and even an entry into online groceries.
Financially, Meesho showed signs of improvement: in the first half of fiscal 2026, revenue rose notably while losses narrowed sharply. These results, combined with an expanding user base, give investors reason to watch the platform closely as its IPO approaches.
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The pivot toward AI, financing services and logistics underscores Meesho’s ambition to differentiate itself in India’s crowded online retail landscape — offering value, convenience and broad access, especially in under-served markets.
