Trump Media to Issue New Digital Token to Shareholders
GeokHub
Contributing Writer
New York, Dec 31 (GeokHub) Trump Media and Technology Group said on Wednesday it plans to distribute a new digital token to its shareholders, expanding its ihttps://www.geokhub.com/blogs/us-exchanges-warn-against-letting-crypto-firms-dodge-market-rulesnvolvement in digital assets as U.S. policy momentum around cryptocurrencies continues to build.
Shares of the company, which is closely associated with U.S. President Donald Trump and operates the Truth Social platform, rose about 5% in early trading following the announcement.
Under the plan, investors will receive one digital token for every share they own. The company said additional details about the token’s launch and functionality are expected in 2026. The asset is expected to operate on the Cronos blockchain.
Growing Crypto Footprint
The move adds to a growing list of cryptocurrency-related ventures linked to Trump and his family, drawing scrutiny from critics who have raised concerns about potential conflicts of interest. Trump has repeatedly vowed to make the United States the “crypto capital of the world,” a message that resonated strongly with industry backers during his campaign.
Since Trump returned to the White House in January, the regulatory environment for digital assets has become more accommodating. Lawmakers passed legislation earlier this year addressing parts of the crypto sector, while regulators have dropped several high-profile enforcement actions.
Trump’s family has also expanded its presence in the sector through projects such as World Liberty Financial, helping push digital assets further into mainstream political and financial discussions.
Conflict Concerns and Market Context
The White House has rejected allegations that Trump’s business activities pose conflicts of interest, saying his extensive holdings — spanning real estate, media, and other ventures — are held in a trust overseen by his children.
The announcement comes during a period of weakness in crypto markets. Bitcoin is down about 6% so far this year and is on track for its first annual decline since 2022, reflecting a broader retreat from riskier assets amid shifting investor sentiment.
Despite the downturn, Trump Media’s move underscores continued interest among politically connected companies in positioning themselves within the evolving digital asset economy.
