NEW YORK, Dec 26 (GeokHub) Social media platforms that rely on features such as infinite scrolling, autoplay and algorithm-driven feeds will soon be required to display mental health warning labels in New York, under a new law announced by Governor Kathy Hochul.
The legislation targets design features critics say encourage excessive use and may harm the mental wellbeing of children and teenagers.
“Keeping New Yorkers safe has been my top priority since taking office, and that includes protecting our kids from the potential harms of social media features that encourage excessive use,” Hochul said in a statement.
What the Law Covers
The new rule applies to platforms offering what the law describes as “addictive feeds,” autoplay functions or infinite scroll. It covers activity occurring partly or entirely within New York, but does not apply when platforms are accessed by users physically outside the state.
Under the law, New York’s attorney general is empowered to bring enforcement actions and seek civil penalties of up to $5,000 per violation.
Hochul likened the warnings to health labels on tobacco products or safety notices on plastic packaging, arguing they serve to clearly communicate potential risks to consumers.
Part of a Broader Global Push
New York’s move comes amid growing global concern about the effects of social media on young people’s mental health. Earlier this month, Australia imposed a nationwide ban on social media use for children under 16.
Within the United States, New York joins states such as California and Minnesota, which have introduced similar regulations aimed at curbing harmful online practices.
The issue has also gained traction in the courts. Several U.S. school districts are currently suing major social media companies, alleging platforms contribute to mental health crises among students.
In 2023, the U.S. Surgeon General issued an advisory calling for stronger safeguards for children online and later publicly urged the adoption of warning labels on social media platforms.
Industry Response
Spokespeople for TikTok, Snap, Meta and Alphabet, which owns Google and YouTube, did not immediately respond to requests for comment following the announcement.
The law adds further pressure on tech companies already facing increasing scrutiny over content moderation, youth safety and platform design.
Why It Matters
Supporters say the warning labels could reshape how social media companies design their products, while critics argue enforcement may be difficult and legal challenges are likely.
Still, New York’s action signals a growing willingness by governments to treat social media more like other regulated products — especially when children’s health is at stake.
