OpenAI Steps Up Push into Enterprise Realm with Multiple New Partnerships

OpenAI has announced a strategic shift toward enterprise customers, unveiling several new partnerships and tools aimed at moving beyond consumer-level products like ChatGPT to win bigger business contracts and industrial applications. CEO Sam Altman emphasized that the company will be “leaning into enterprise” following improvements to its AI models that make them more capable of meeting business demands.

Among the new collaborations are deals with Spotify, Zillow, and Mattel. These partnerships allow OpenAI’s technology to be embedded inside those companies’ apps—so users will soon be able to use ChatGPT inside Spotify to generate playlists, or ask Zillow for property listings filtered by specific criteria such as both bedroom count and other features. OpenAI also introduced tools for developers to better integrate its models into third-party applications.

Data privacy and user choice are central in the company’s plans. Spotify confirmed it will not share user data with OpenAI to train its models, and OpenAI said it will follow user-data preferences in all its partnerships. Internally, OpenAI says its models have reached the maturity needed for more demanding enterprise use cases; there is greater confidence that technology, infrastructure, and compliance are ready for business scale.

Despite its growing roster of enterprise agreements, OpenAI continues to record losses. Altman admitted profit isn’t yet a priority, but he stressed that OpenAI must build a strong enterprise platform to support its long-term sustainability. The company also recently revealed plans to massively expand computing capacity and has launched “Sora,” an AI-video app that quickly found its way to the top of app rankings.