Stockholm, Nov. 24, 2025 — Spotify is preparing to increase its U.S. subscription prices in the first quarter of 2026, marking its first price adjustment in the country since mid‑2024.
The planned increase comes after similar hikes implemented earlier this year in Europe, Asia, Latin America and other regions, where the streaming service raised rates for its premium plans. Analysts say the U.S. adjustment is aimed at boosting revenue per user and strengthening profitability in Spotify’s largest market.
Spotify has not disclosed the exact new pricing or specific timing, but the company appears confident it can retain subscribers despite higher costs. Industry observers note that the move reflects a broader trend in the streaming sector, as platforms balance content costs with sustainable growth strategies.
