Berkshire Hathaway Warns of Rising Threat from AI-Generated Deepfakes Impersonating Warren Buffett

Berkshire Hathaway has issued a public alert regarding the increasing use of artificial-intelligence tools to create deepfake videos and images that impersonate its longtime CEO, Warren Buffett. These fake clips, circulating on platforms such as YouTube, frequently use AI-generated visuals of Buffett delivering investment advice — advice he never gave.

In a statement titled “It’s Not Me,” Berkshire highlighted one example titled “Warren Buffett: The #1 Investment Tip For Everyone Over 50 (MUST WATCH)” in which an AI-generated version of Buffett appears on screen while a generic voice delivers financial tips. The company warned that viewers less familiar with Buffett could be misled into believing the content is legitimate.

Buffett, who is 95 years old and widely known as the “Oracle of Omaha,” has become a frequent target for impersonation because of his iconic status and broad influence. Berkshire noted that these sophisticated fakes pose risks not just to Buffett’s personal reputation, but also to the company’s broader integrity and to individual investors who may act on false information.

Analysis / Impact:
The warning from Berkshire underscores how artificial-intelligence technologies—once niche—are now integral to real-world financial and reputational risks. Deepfakes that explain investment strategies in the voice and likeness of a major figure like Buffett can mislead vulnerable audiences, damage trust in institutions, and potentially facilitate fraud.

For companies and public figures, this alert signals the urgent need to monitor AI-driven impersonations and protect brand integrity. Regulatory authorities may also pay closer attention to how platforms host and moderate synthetic-media content.

For individual investors, the development serves as a clear caution: Always verify the source of investment advice, especially when it appears to originate from respected figures. If a video uses familiar faces or voices but you cannot trace it back to a reliable channel, it may be wise to treat it with skepticism.

In short, the rise of deepfake technology is not just a technical challenge — it’s becoming a governance and trust challenge that banks, regulators and public personalities must now navigate.