Trump-Backed Crypto Firm Unveils Global Forex and Remittance Platform

HONG KONG, Feb 12 (GeokHub) — World Liberty Financial, a cryptocurrency venture supported by members of U.S. President Donald Trump’s family, has announced plans to launch a new foreign exchange and cross-border remittance platform aimed at reducing transaction costs in the global payments market.

The new platform, branded World Swap, is expected to roll out soon, according to company executives speaking at a major Web3 industry conference in Hong Kong. The initiative positions the firm to compete in the multi-trillion-dollar global currency transfer market, where traditional financial intermediaries often charge significant conversion and remittance fees.

Company leadership said the platform is designed to allow users to move funds directly between currencies while connecting seamlessly to debit cards and bank accounts worldwide. Executives argue that leveraging blockchain infrastructure will enable transactions to be settled at a fraction of the cost typically charged by established financial institutions.

Targeting the $7 Trillion Currency Flow Market

Executives highlighted that more than $7 trillion flows globally between currencies, much of it processed through legacy banking systems. By integrating digital assets and blockchain-based settlement mechanisms, the firm aims to streamline foreign exchange transactions and reduce friction for both individuals and businesses.

The launch follows the recent debut of World Liberty Markets, the company’s digital lending platform tied to its USD1 stablecoin. According to company data shared at the event, the lending arm has already facilitated hundreds of millions of dollars in activity within weeks of launch, signaling early traction for the broader ecosystem.

Political and Regulatory Scrutiny

The expansion of crypto initiatives linked to the Trump family comes as the administration oversees U.S. digital asset policy, drawing attention from ethics observers and political analysts. Some governance experts have raised questions about potential conflicts of interest, given the intersection of public policy oversight and private-sector crypto ventures.

The White House has rejected suggestions of impropriety, maintaining that appropriate safeguards are in place and that policy decisions are made independently of private business interests.

What It Means for the Crypto and Payments Industry

If successful, World Swap could intensify competition in the global remittance sector, a market traditionally dominated by banks and money transfer operators. Lower fees and faster settlement times are central selling points for blockchain-based financial services, particularly in regions where cross-border transfers remain costly.

The development also reflects a broader trend of crypto firms expanding beyond trading and speculation into payment infrastructure, lending and stablecoin-based financial products.

As regulatory frameworks continue evolving worldwide, the intersection of digital finance, politics and global payments will remain closely watched in 2026.