SAN FRANCISCO — March 10, 2026 — Artificial intelligence company OpenAI is reportedly preparing to launch its AI video generator Sora directly inside ChatGPT, marking a major step toward integrating advanced video creation tools into mainstream AI platforms.
According to a report citing people familiar with the matter, the move would allow users to generate videos within the ChatGPT interface, expanding the capabilities of the popular AI assistant beyond text and images.
The integration could position ChatGPT as a central hub for multimodal artificial intelligence tools capable of creating text, images and video content from simple prompts.
Expanding the Next Frontier of AI
Sora represents OpenAI’s push into the fast-growing field of text-to-video generation, an emerging area of artificial intelligence that many experts believe could reshape digital media production.
Unlike traditional video editing software, Sora can generate entire video scenes from written descriptions, enabling creators to produce visual content without filming or animation.
The technology competes with similar tools being developed by major tech companies including Meta and Google, which are also investing heavily in AI video generation systems.
From Standalone App to Integrated AI Platform
OpenAI first launched Sora as a standalone application in September 2025, allowing users to generate AI-powered video clips and share them on social-style content feeds.
If the reported integration proceeds, ChatGPT users would soon be able to generate AI videos without switching to a separate platform.
The standalone Sora app is expected to remain available even after the new integration, according to the report.
The Growing Race in AI Media Creation
While text-based AI systems have already become widely used in workplaces, education and everyday tasks, video generation is now seen as the next major technological breakthrough.
Companies across the tech industry are racing to develop tools that can automate video production for marketing, filmmaking, social media and education.
By embedding Sora into ChatGPT, OpenAI could significantly expand access to AI-powered video creation for millions of users worldwide.
Implications for Creators and Media
The development could have major implications for the creator economy, enabling individuals and businesses to produce professional-quality videos quickly and at lower cost.
However, the rapid advancement of AI video technology has also raised questions around copyright, misinformation and the responsible use of synthetic media.
OpenAI has previously said it is working on safeguards to prevent misuse of AI-generated content.
