SAN FRANCISCO — Dec 2, (GeokHub) OpenAI has reportedly declared a “code red” internally, shifting full focus onto enhancing its flagship chatbot ChatGPT. As part of this renewed push, the company is pausing other initiatives — including early plans to introduce advertising and related monetization features.
The reported internal memo indicates that while ChatGPT continues to evolve, any experiments around ads — including shopping-related adverts the company quietly tested — will be postponed indefinitely. This move reflects a strategic decision to prioritize user experience, speed, reliability and overall model performance before exploring new revenue streams.
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For users and industry watchers, the development signals that OpenAI recognizes growing competition in the AI space and sees quality as essential to retaining trust. Instead of rushing into ads or add-ons, the company is doubling down on making ChatGPT better — more stable, useful, and competitive.
