Chinese F&B Brands Surge into Singapore Amid Domestic Slowdown and Global Ambition

Over the past year, Chinese food and beverage firms have made a bold push into Singapore, using the city-state as a springboard for global expansion. Faced with softer consumer demand and cut-throat competition at home, brands like Luckin Coffee, Mixue, Chagee, ChaPanda and others have opened scores of shops—more than 400 outlets in total—up from under 200 just a year ago.

These firms are adopting lean, efficient business models. Several employ automated drink-making systems, digital ordering, and tight cost controls to keep prices competitive. Their strategy includes choosing premium locations for visibility, targeting both local residents and affluent visitors, and using Singapore’s cultural proximity and business environment as a gateway into Southeast Asia, with many eyeing expansion beyond.

Local businesses, however, say the influx has put pressure on traditional players. Rents in high-traffic areas have climbed sharply. Smaller food stalls and restaurants say they struggle to match the pricing, scale, and operational backing of these newcomers. Some hawker operators and independent chains have voiced concerns over an uneven playing field and long-term impacts on local culinary diversity.

Despite the competition, Chinese brands remain confident. The Singapore market offers access to wealthier consumers, a stable regulatory environment, and opportunities for brand building that are harder to find in China right now. For many, success here could pave the way for entry into cities in Europe and North America.